There is a concept called the "Loudness Wars" that was well known in the 2000's. It had to do with how popular music, and modern remasters, had the tendency to normalize the sounds of songs and music in order to achieve a "fuller" sound when compared to non-normalized music. This meant that the quiet parts of the songs were boosted to be just as loud as the intentionally loud parts of the songs. So a song that was originally meant to look/sound like this:

Quiet graph

after normalization would look/sound like this:

Loud graph

boosting up everything to the same relative sound profile: No peaks, no valleys. The reason this was called a war was because audiophiles and some musicians decided to publically denounce and fight this trend in audio mixing. Normalizing a song got rid of its dynamic range, the difference in hearing quiet parts of the song and loud parts of the song, and by doing that it neutered the expression & intention of the piece of music. If everything is loud, then you lose the ability to change the mood of a song through volume changes.


I think about this situation from time to time and have come to think it is analogous to the effect social media has on people and their lives. Boredom & idleness no longer exist. The minute you are not occupied you reach for your phone & occupy yourself. And it is not passive or weak occupation, but strong and engrossing occupation. Flipping through Reddit, Twitter or any of them sucks away at the bone and marrow of your attention. Like an over-normalized song, there is now no quietness in your life. Constant engagement has normalized your experience, and it has damaged your sensibilities in the way normalized music can damage your hearing. When the quiet times of your life roll in, you are too deaf now to listen for and find the unique beauty that can only exist in those moments, and blind to such phenomena you normalize and turn to your smart phone.

Life is not meant to be compressed in this way - it is meant to be dynamic, quiet, meaningfully loud, and full of expression.

Eventually, the loudness wars ended with music regaining some of its lost dynamism. Reversing the trend of normalizing the life experience will be much more difficult, not least because alot of people stand to make a huge profit from highly compressed individuals gearing their amped up attention-seeking behavior, coupled with a crippled attention span, towards profiteering, addictive, and manipulative services.